Chroma Engineering at Advanced Engineering 2018

Chroma Engineering at Advanced Engineering 2018

author: Denisa Madalina Birau


Advanced Engineering is a 2-day event held at the NEC in Birmingham. AE is the UK’s largest annual meeting of advanced manufacturing professionals and supply chain partners. It hosted 600+ exhibitors, and over 200 presentations and case studies from OEMs and industry experts. This year approx. 15,000 people attended, and among them was our Engineering Team.

They were eager to try first-hand some of the promising innovations the exhibitors had at their stands. And they did! One of our colleagues, Lewis Morrison, tried the virtual reality machine used for teaching and walked through a virtual warehouse checking for hazards. Will Mieras found out how carbon fibre mesh is made (it’s sewn!).

Why is it important for Recruitment Agencies to go to these types of events?

For us at Chroma, we base our success on understanding our clients. Starting with what they do, who they are, their values, their work environment, and their specific needs.

Meeting people on the ground, face-to-face, gives us a real insight into what goes on in the company, and the types of people and skills that will be of most value to each business.

What did our team learn at Advanced Engineering 2018?

“It allowed the team to see the products up front and understand the technical disciplines needed to create them. This will help us when talking technically with the candidates and managers.”

“As a recruiter, it gave me the chance to ask various companies about how they use recruitment agencies. I picked up a few tips on what they like and dislike about using recruiters. Additionally, it was interesting to get to know the areas of the country that struggle to get quality engineers purely because of location.”

“It helped me to better understand what the engineers I speak to are working on, on a day to day basis.”

Our Engineering Team had a successful day, getting to know more about the industry and the individuals who are building it. Not to mention they had fun trying out the tech!

If we didn’t see you at Advanced Engineering, we’d be happy to set up a call or a meeting to get to know you and your individual challenges. You can get in touch on 0161 826 1120, or via email at